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Welcome to the 2023 Annual Conference on Marketing and Branding Proposal Submissions Site

Use this site to upload your session proposal information for the 2023 Annual Conference on Marketing and Branding. This conference will be held in Seattle, WA, June 26-28, 2023.

This is a period of significant change and disruption across higher education. In reviewing proposals for the CASE Annual Conference on Marketing and Branding, the faculty are looking for strategies, case studies and insights from campus leaders and practitioners who are effectively planning for and creating proactive change. Proposals should reflect and speak to a diverse audience of participants in the marcomm space who hold various job titles and represent a variety of institution types and sizes. Consider questions like:

      •How is marketing and communications influencing strategic goals and leading organizational change?

      •How does marketing and communications advance commitment to diversity, equity, inclusion and belonging?

      •How do universities create compelling cases for public and private support through their marketing and branding efforts?

      •How does marketing and communications help communicate value in the times when the public perception of higher education is low?

      •How are universities responding to changing demographics in enrolling students and the impending “enrollment cliff”?

Deadline to submit proposals: February 7, 2023.

If you have an existing account with CASE:
Before logging in below, visit and log out of your account. Then, refresh your browser and return to this proposal site. If you do not follow these instructions, you will incur an error message.

If you do not have a CASE account: create a CASE account and then return to this proposal site.

Once you are logged into this proposal site, go to "click here to begin a new session" to create a new proposal.

**We recommend saving your work in an additional location outside of the submission site for your records.

Log in to the Abstract ScoreCard

Questions? Organizer: Erica Smedley Cox -